Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Trans conv % column

Displays the number of transactions recorded by Floodlight transaction activities divided by clicks within the report's time range. This percentage gives you an indication of how frequently customers are completing purchases based on the number of clicks.

For example, if 10 users click on an ad and 5 of them complete a purchase, the Transaction Conversion Percentage will be 50%, calculated by 5 / 10.

You can use this column in a formula column by specifying the Trans_conv_pct variable.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the "Search for columns" box, type the column name.

    3. Click + next to the column name in the "Available columns" list.

  4. Click Apply.

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