Budget pacing ratio column
Displays the percentage of spend to the time elapsed in a budget pacing report. Note that this value only appears for reports that are currently running.
Calculated as % of budget spend / % of time elapsed.
- If the ratio is close to 1, you're on pace to spend your budget for the month.
- If it's over 1, you're overspending. You may want to lower your bids.
- If it's under 1, you're underspending. You may want to increase your bids.
A budget pacing report enables you to set a budget (different from a campaign’s daily budget) across multiple campaigns and see if you’re on track to spend it. Learn more.
Click Budget pacing reports in the left navigation pane.
If the column doesn't already appear, click the Columns button above the performance summary graph.
In the Search for columns box, type the column name.
Click + next to the column name to add the column to the Selected columns list.