URL parameters column

Before Search Ads 360 introduced URL templates, if you wanted to add static URL parameters to your keyword landing page URLs without triggering a review, you could define these parameters in the "URL parameters" column. Search Ads 360 appends these parameters just before redirecting to your landing page.

Search Ads 360 is removing support for the "URL parameters" column. This change does not affect URL template.

In March 2018, you won't be able to enter new parameters or change existing parameters in the "URL parameters"  column. By May 2018, Search Ads 360 will stop appending URL parameters that are in this column.

It's recommended that you move URL parameters from this column into the keyword's landing page URL. Learn more about adding URL parameters.

Make sure you remove parameters from this column after you add them to the landing page URL. If the same parameters are specified in both the "URL parameters" column and landing page URL (or URL template), duplicate parameters will be sent to the landing page until Search Ads 360 no longer supports the "URL parameters" column.   

To use this column in a formula column, specify the Keyword_url_params variable.

Add this column to a report
  1. Navigate to an advertiser or lower scope.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

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