URL parameters column

Before Search Ads 360 introduced URL templates, if you wanted to add static URL parameters to your keyword landing page URLs without triggering a review, you could define these parameters in the "URL parameters" column. Search Ads 360 appends these parameters just before redirecting to your landing page.

The URL parameters column has been deprecated and it will be removed from the user interface in June 2019. As of May 1, 2019, any parameters saved in the column will no longer be appended to your landing pages. If you need to continue using those parameters, move them to another URL field, such as URL templates, final URL, or Final URL Suffix. Note that this deprecation does not affect URL templates.

Make sure you remove parameters from this column after you add them to the landing page URL. If the same parameters are specified in both the "URL parameters" column and landing page URL (or URL template), duplicate parameters will be sent to the landing page until Search Ads 360 no longer supports the "URL parameters" column.   

To use this column in a formula column, specify the Keyword_url_params variable.

Add this column to a report
  1. Navigate to an advertiser or lower scope.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

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