Forecast the performance of a Search Ads 360 bid strategy

Download a forecast

If you want to share the forecast for a Search Ads 360 bid strategy, or save it so you can access the data offline, download the data:

  1. View the forecast:

    1. Navigate to a Search Ads 360 bid strategy with a Conversions or Revenue goal and a CPA, ERS, or ROAS target.

      Steps for navigating to a bid strategy
      1. Navigate to an advertiser.

      2. In the left navigation panel, click Bid strategies.

      3. Click a bid strategy name from the reporting table.

        Alternatively, you can do the following:

        1. Click the more icon Expander (or more) icon at the end of the navigation bar to display navigation options.

        2. In the Agency list, click on the agency that contains the bid strategy. You can search for an agency by name or scroll through the list.

        3. In the Advertiser list, click on the advertiser that contains the bid strategy.

        4. In the Bid strategy list, click on the bid strategy.

        5. Click Apply or press the Enter key.

      Search Ads 360 displays the bid strategy page.

    2. Click the Forecasting tab.
      Learn more about bid strategy forecasts.

  2. Click the Download button, which appears just below the tab.

  3. Select a spreadsheet format:

    • Excel-compatible text file (tab-delimited)

    • Comma-separated text file

Search Ads 360 downloads a file to your browser's download directory. The file contains a range of target settings for the bid strategy, and the weekly conversions and cost forecast for each target setting.

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