Notification

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

AW all conv value / cost column

The net value of all tracked conversions (such as online sales recorded by Google Ads Conversion Tracking) as well as other types of conversions, including cross-device, cross-browser, phone call, in-app,  and store visit conversions.

You can use this column in a formula column by specifying the AW_All_conv_value_per_cost variable.

Add this column to a report
  1. Navigate to an advertiser, Google Ads engine account, or Google Ads campaign.
  2. Click the Engine accounts, Campaigns, or Ad groups tab.
    Note that the Engine accounts tab is available only when you navigate to an advertiser, and the Campaigns tab is available only when you navigate to an advertiser or engine account.
  3. Select a time range.
  4. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.
    2. Next to Available columns, type the column name in the search box and press the Enter key.
    3. Click + next to the column name in the Available columns list.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Search
Clear search
Close search
Google apps
Main menu
1734358427434337609
true
Search Help Center
true
true
true
true
true
263
false
false