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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

요청한 페이지는 현재 사용 중인 언어로 제공되지 않습니다. 페이지 하단에서 다른 언어를 선택하거나 Chrome에서 기본 제공되는 번역 기능을 사용해 웹페이지를 원하는 언어로 바로 번역할 수 있습니다.

AW value / all conv column

The average value of each tracked conversion (such as online sales recorded by Google Ads Conversion Tracking) as well as other types of conversions, including cross-device, cross-browser, phone call, in-app,  and store visit conversions.

You can use this column in a formula column by specifying the AW_Value_per_all_conv variable.

Add this column to a report
  1. Navigate to an advertiser, Google Ads engine account, or Google Ads campaign.
  2. Click the Engine accounts, Campaigns, or Ad groups tab.
    Note that the Engine accounts tab is available only when you navigate to an advertiser, and the Campaigns tab is available only when you navigate to an advertiser or engine account.
  3. Select a time range.
  4. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.
    2. Next to Available columns, type the column name in the search box and press the Enter key.
    3. Click + next to the column name in the Available columns list.

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