Displays the clickserver URL that Search Ads 360 has generated for a keyword.
In engine accounts that support shared templates, Search Ads 360 only generates clickserver URLs for each URL template in your account. This column will be empty for keywords that inherit a URL template from a higher level. Learn more about clickserver URLs in accounts with shared templates.
Add this column to a report
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Navigate to an advertiser or lower scope.
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Click the Keywords tab.
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Above the performance summary graph, click the Columns button.
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Next to Available columns, type the column name in the search box.
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Click + next to the column name in the Available columns list.