Apply a Search Ads 360 bid strategy to Shopping campaigns and product groups

Use a bulksheet to apply a Search Ads 360 bid strategy to product groups

To apply a Search Ads 360 bid strategy to product groups with a bulksheet:

  1. Download an Editable columns (for re-upload) report that contains product groups. For example:

    1. Navigate to the ad group that contains the product groups.

    2. Click the Targets▼ tab, and then click Product groups.

    3. Download a report.

  2. Open the downloaded spreadsheet and do the following for each product group:

    1. In the Bid strategy column, enter the bid strategy name.

    2. In the Min Bid and Max Bid columns, enter one of the following:

      • (inherited) to inherit min and max bids from the bid strategy.

      • A specific amount to override the bid strategy setting. For example, .50

  3. Upload the spreadsheet.

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