Avg CPM column

Displays the average cost per 1000 impressions (CPM) of ads during the report's time range.

When this column appears in a keywords reporting table, the column displays the average cost of impressions that are attributed to each keyword.

You can use this column in a formula column by specifying the CPM variable.

Add this column to a report

1. Navigate to an advertiser, engine account, bid strategy, or label.

2. Select a time range.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. Type the column name in the search box.

   3. Click + next to the column name to select the column.

4. Click Apply.