Avg CPM column

Displays the average cost per 1000 impressions (CPM) of ads during the report's time range.

When this column appears in a keywords reporting table, the column displays the average cost of impressions that are attributed to each keyword.

You can use this column in a formula column by specifying the CPM variable.

Add this column to a report
  1. Navigate to an advertiser, engine account, bid strategy, or label.

  2. Select a time range.

  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.

    2. Type the column name in the search box.

    3. Click + next to the column name to select the column.

  4. Click Apply.

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