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Avg CPC column

Displays the average cost per click during the report's date range, calculated as Cost / Clicks.

You can use this column in a formula column by specifying the CPC variable.

Add this column to a report

Navigate to an advertiser, engine account, bid strategy, or label.
Select a time range.
For bid strategies and labels, the column appears by default.

Otherwise, click the Engine accounts, Campaigns, Ad groups, Keywords, Ads, or Inventory: Ad templates tab.
The column appears by default.

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