Avg CPC column

Displays the average cost per click during the report's date range, calculated as Cost / Clicks.

You can use this column in a formula column by specifying the CPC variable.

Add this column to a report

1. Navigate to an advertiser, engine account, bid strategy, or label.

2. Select a time range.

3. For bid strategies and labels, the column appears by default.

   Otherwise, click the Engine accounts, Campaigns, Ad groups, Keywords, Ads, or Inventory: Ad templates tab.
   The column appears by default.