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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

요청한 페이지는 현재 사용 중인 언어로 제공되지 않습니다. 페이지 하단에서 다른 언어를 선택하거나 Chrome에서 기본 제공되는 번역 기능을 사용해 웹페이지를 원하는 언어로 바로 번역할 수 있습니다.

Bid strategy column

Displays the name of a Search Ads 360 bid strategy or a budget bid strategy.

On the Campaigns tab, this column indicates the strategy that has been applied to the campaign. Likewise, on the Ad groups and Keywords tabs, this column indicates the effective strategy for each ad group and keyword.

You can use this column in a formula column by specifying the Bid_strategy variable.

Add this column to a report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Bid strategies.
    The column appears by default.

Alternatively, you can do the following:

  1. Navigate to an advertiser or lower scope.

  2. Click the Campaigns tab, Ad groups tab, or Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Type the column name in the Search for columns box.

  5. Click + next to the column name to add the column to the Selected columns list.

  6. Click Apply.

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