Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

AW conversions column

Displays the data you've set up to be reported in the Google Ads "Conversions" column. When you create a conversion action in Google Ads, you can choose whether to count those conversions in the "Conversions" reporting column. For example, if you create a conversion action to track additions to a shopping cart, you may not want to include those actions in the "Conversions" column.

Note that the Google Ads all conv column reports conversions from all conversion actions, even those actions you've excluded from the "Conversions" column.

Learn more.

You can use this column in a formula column by specifying the AW_Conversions_micros variable.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the "Search for columns" box, type the column name.

    3. Click + next to the column name in the "Available columns" list.

  4. Click Apply.

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