AW view-through conv column

Displays the number of view-through conversions as recorded by Google Ads Conversion Tracking. A view-through Conversion occurs when a customer sees an image or rich media ad, then later completes a conversion on your site.

You can use this column in a formula column by specifying the AW_View_through_conv variable.

Add this column to a report

1. Navigate to any reporting table, such as a keywords reporting table.

2. Select a time range.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the "Search for columns" box, type the column name.

   3. Click + next to the column name in the "Available columns" list.

4. Click Apply.