AW conv rate column

Divides the number of conversions in the Google Ads "Conversions" column by the total number of clicks: Google Ads conversions / Clicks.

You can use this column in a formula column by specifying the AW_Conversion_rate variable.

Add this column to a report

1. Navigate to any reporting table, such as a keywords reporting table.

2. Select a time range.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the "Search for columns" box, type the column name.

   3. Click + next to the column name in the "Available columns" list.

4. Click Apply.