Introduction to reporting on Shopping campaigns

To gain insight into the performance of a Shopping campaign, you can view performance data such as impressions, clicks, and conversions. As with other types of campaigns, you can see the total clicks, conversions, and other data attributed to campaigns, ad groups, and ads. You can also see performance data attributed to the following specific items:

• Product groups: See and compare how each product group is performing. Note that a parent product group rolls up (summarizes) performance data from all of its children. That is, performance data is broken out for each individual child product group as well as summarized at the parent level.

• Specific products advertised in the campaign: See performance data for individual products or groups of products organized by product attributes in your inventory feed. For example, see and compare how different brands of products are performing.

The types of performance data you can see in a Shopping campaign depend on the item you're reporting on:

For this item...	You can see this performance data...
Campaigns Ad groups Ads	The same data for other types of campaigns, ad groups, and ads: Engine metrics (such as clicks, impressions, cost) Floodlight conversions (such as Actions and Transactions) Google Analytics metrics Google Ads conversions
Product groups	Engine metrics (such as clicks, impressions, cost) Floodlight conversions (such as Actions and Transactions) Google Ads conversions Google Analytics conversions Non-conversion data (such as Google Analytics sessions and page views) is not available for product groups.
Specific products advertised in the campaign	Engine metrics (such as clicks, impressions, cost) Floodlight conversions (such as Actions and Transactions) Google Analytics metrics Google Ads conversions

Search terms report and paid & organic report

Neither the search terms report nor the paid & organic report include data from Shopping campaigns. That is, you cannot see the search terms that triggered your Product Listing Ads to appear.

 

Microsoft Advertising Shopping campaigns in the bid strategy overview

While the bid strategy overview report shows conversions attributed to Microsoft Advertising Shopping campaigns that are managed by a Search Ads 360 bid strategy, the report does not include engine metrics, such as clicks, cost, and impressions for Microsoft Advertising Shopping campaigns. Instead, to see both conversions and engine metrics for Microsoft Advertising Shopping campaigns, narrow the focus to a specific bid strategy (that is, click the name of the bid strategy in the bid strategy overview report).

After you click into the bid strategy details, the Campaigns, Ad groups, and Product groups tabs include engine metrics as well as conversions for Microsoft Advertising Shopping campaigns.

Note that this is a reporting issue that only affects the bid strategy overview report. Search Ads 360 bid strategies are able to evaluate performance history and automate bidding for Microsoft Advertising Shopping campaigns just as they do for Google Shopping campaigns.