Yahoo! Japan features in Search Ads 360

Last updated March 5, 2020

The following lists the Yahoo! Japan features that Search Ads 360 supports, unsupported features, and any available workarounds.

Supported Yahoo! Japan features

Campaigns

Ad groups

Ads

Ad extensions

  • Sitelinks or QuickLinks (expanded QuickLinks are unsupported)

Keywords

URL management 

Targeting and bid adjustments

Bid automation

Reporting

Unsupported Yahoo! Japan features

Campaigns

  • Day of week / hour targeting

Ads

  • Keyword insertion ads
  • Mobile URLs (Smartphone tracking URL)
    If you sign into Yahoo! Japan and add a Smartphone tracking URL, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the additional URL. You cannot see the URL in Search Ads 360 reports or bulksheets.
  • Call extensions
    Create placeholder keywords to report on QuickLinks from Search Ads 360.
  • Dynamic ads for search (DAS)
  • Ad Customizer

Ad extensions

  • Expanded sitelinks (QuickLinks) 

Keywords

  • Quality index
  • Mobile URLs (Smartphone tracking URL). Use the {ifmobile} and {ifnotmobile} parameters to implement device-specific landing pages.
    If you sign into Yahoo! Japan and add a Smartphone tracking URL, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the additional URL. You cannot see the URL in Search Ads 360 reports or bulksheets.

URL management

  • Custom parameters
    While Search Ads 360 uses one of the three available custom parameters to uniquely identify keywords and ads, you cannot view or manage Yahoo! Japan custom parameters from Search Ads 360. If you sign into Yahoo! Japan and add custom parameters for a keyword or ad, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. Yahoo! Japan will apply the custom parameters when it serves an ad.

Display

  • Yahoo! My Display Network

Reporting

Next steps

Create a Yahoo! Japan engine account in Search Ads 360.

Was this helpful?
How can we improve it?