Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Yahoo! Japan Ads features in Search Ads 360

Last updated September 7, 2022

The following lists the Yahoo! Japan Ads features that Search Ads 360 supports, unsupported features, and any available workarounds.

Supported Yahoo! Japan Ads features

Campaigns

Ad groups

Ads

Soon, you’ll no longer be able to create or edit expanded text ads in your Google Ads, Microsoft Advertising, and Yahoo! Japan Ads campaigns. The engines will continue to serve expanded text ads, and you'll still see reports on their performance going forward.

We strongly encourage you to transition to responsive search ads in your campaigns and ad builder and inventory management templates.

 

Ad extensions

  • Sitelinks or QuickLinks (expanded QuickLinks are unsupported)

Keywords

URL management 

Targeting and bid adjustments

Bid automation

  • Apply a bid strategy from campaign settings.

Reporting

Unsupported Yahoo! Japan Ads features

Campaigns

  • Day of week / hour targeting

Ads

  • Keyword insertion ads
  • Mobile URLs (Smartphone tracking URL)
    If you sign into Yahoo! Japan Ads and add a Smartphone tracking URL, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the additional URL. You cannot see the URL in Search Ads 360 reports or bulksheets.
  • Call extensions
    Create placeholder keywords to report on QuickLinks from Search Ads 360.
  • Ad Customizer

Ad extensions

  • Expanded sitelinks (QuickLinks) 

Keywords

  • Quality index
  • Mobile URLs (Smartphone tracking URL). Use the {ifmobile} and {ifnotmobile} parameters to implement device-specific landing pages.
    If you sign into Yahoo! Japan Ads and add a Smartphone tracking URL, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the additional URL. You cannot see the URL in Search Ads 360 reports or bulksheets.

URL management

  • Custom parameters
    While Search Ads 360 uses one of the three available custom parameters to uniquely identify keywords and ads, you cannot view or manage Yahoo! Japan Ads custom parameters from Search Ads 360. If you sign into Yahoo! Japan Ads and add custom parameters for a keyword or ad, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. Yahoo! Japan Ads will apply the custom parameters when it serves an ad.

Display

  • Yahoo! My Display Network

Reporting

Next steps

Create a Yahoo! Japan Ads engine account in Search Ads 360.

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