Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Campaign column

Displays the name of a campaign.

You can use this column in a formula column by specifying the Campaign variable.

Add this column to a report
  1. Navigate to an engine account or lower scope.

  2. Click the Campaigns, Ad groups or lower-scoped tab.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. Next to Available columns, type the column name in the search box and press the Enter key.

    3. Click + next to the column name in the Available columns list.

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