GA transactions column

Displays the number of transactions for Google Analytics sessions attributed to clicks on search or social objects in Search Ads 360.

Only available after you link your Search Ads 360 advertiser with a Google Analytics web property. Learn more about reporting on Google Analytics data from Search Ads 360.

For example on the Keywords tab, this column shows the number of transactions attributed to each keyword within the report's time range. The summary row at the bottom of the table shows the total number of transactions for all keywords in the report.

You can use this column in a formula column by specifying the GA_transactions variable.

Looking for more information about Google Analytics metrics?

Visit the Google Analytics help center.

Add this column to a report

1. Navigate to an advertiser or lower scope, or navigate to a bid strategy.

2. Click the Engine accounts, Campaigns, Ad groups, Ads, or Keywords tab.

3. Above the performance summary graph, click the Columns button.

4. Next to Available columns, type the column name in the search box.

5. Click + next to the column name in the Available columns list.

6. Click Apply.