Actions/cost column

Displays the number of actions for each dollar you spend within the report's time range. An action is a non-purchase conversion—such as catalog subscriptions—that results from clicking an ad and visiting the advertiser's site.

You can use this column in a formula column by specifying the Actions_per_cost variable.

Add this column to a report

1. Navigate to any reporting table, such as a keywords reporting table.

2. Select a time range.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the "Search for columns" box, type the column name.

   3. Click + next to the column name in the "Available columns" list.

4. Click Apply.