Display impr share column

Applicable to Google Ads only

The impressions you’ve received on the Display Network divided by the estimated number of impressions you were eligible to receive.

Learn more about reporting on impression share in Search Ads 360.

Add this column to a report
  1. If you have access to multiple advertisers, you can view impression share at the agency level and compare impression share across advertisers.

    Otherwise, navigate to an advertiser or to a specific Google Ads engine account.

  2. Click the Engine accountsCampaigns or Ad groups tab.

  3. Select a time range.
  4. Above the performance summary graph, click the Columns button.

  5. Type the column name in the search box.

  6. Click + next to the column name to select the column.

  7. Click Apply.

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