Search impr share column

(Applicable to Google Ads and Bing Ads only) The impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive.

Learn more about reporting on impression share in Search Ads 360.

Add this column to a report
  1. If you have access to multiple advertisers, you can view impression share at the agency level and compare impression share across advertisers.

    Otherwise, navigate to an advertiser or to a specific Google Ads or Bing Ads engine account.

  2. Click the Engine AccountsCampaigns or Ad groups tab.
    If you navigate to a Google Ads engine account or lower, you can click the Keywords tab.

  3. Select a time range.
  4. Above the performance summary graph, click the Columns button.

  5. In the Search for columns box, type the column name and press the Enter key.

  6. Click + next to the column name in the Available columns list.

  7. Click Apply.

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