% pos err at min bid column

In a bid strategy with a position target, the percentage of error within the report's time range that can be attributed to keywords being constrained by minimum bid limits.

To lower these percentages, you may want lower the bid strategy's minimum bid, as well as lower the Min bid for individual keywords that override the bid strategy.

For example, a value of 30 indicates that 30% of errors are caused by Search Ads 360 wanting to lower a keyword's bid to help reach the position goal, but being prevented from doing so because it already reached the min bid value.

Learn more about analyzing bid strategy performance.

Add this column to a report
  1. Do one of the following:

  2. Select a time range.

  3. Above the performance summary graph, click the Columns button.

  4. In the Search for columns box, type the column name.

  5. Click + next to the column name to add the column to the Selected columns list.

  6. Click Apply.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue