Notification

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Cost/action column

Displays the average cost per action (CPA), which is the amount you spend per action that a consumer performs. An action is a non-purchase conversion, such as a catalog subscription.

You can use this column in a formula column by specifying the CPA variable.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the "Search for columns" box, type the column name.

    3. Click + next to the column name in the "Available columns" list.

  4. Click Apply.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Search
Clear search
Close search
Google apps
Main menu
5857354933063758139
true
Search Help Center
true
true
true
true
true
263
false
false