Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

right

Returns the first length characters in string counting from the end of the String. Counting starts from 1 (not 0).

Always counts in the natural direction of the advertiser’s locale. For example, if the advertiser’s language is English, this function counts from right to left.

Syntax

right(string, length)

string can be any of the following:

  • A String constant, such as "GDN".
  • A Search Ads 360 variable that is a String, such as Keyword, Campaign, Engine_status, and so on.
  • An expression or formula column that returns a String.

length can be any of the following:

  • A positive constant, such as 5.
  • A Search Ads 360 variable that is a positive number. 
  • An expression or formula column that returns a positive number.

Examples

  • [right("Hello World!", 6)] returns World!

  • [right("Hello World!", 0)] returns "" (empty string).

  • [right("Hello World!", -1)] is an error. Negative numbers are not valid,

  • [left(right("Hello World!", 6), 5)] returns World.

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