lower

Returns string in all lower case.

Uses Unicode Standard default case mapping. Will produce incorrect results in languages that require language-specific case mapping.

Syntax

lower(string)

string can be any of the following:

  • A String constant, such as "GDN".
  • A Search Ads 360 variable that is a String, such as Keyword, Campaign, Engine_status, and so on.
  • An expression or formula column that returns a String.

Example

[lower(“Hello World!”)] returns “hello world!

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