Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

not

Logical NOT. Evaluates to true if the parameter is false.

The parameter must be a true/false expression.

Syntax

not(x)

Example


if(
   And(
       not(has_label("Brand")), 
       ROAS > 120
      ), 
   "Strong Non-Brand", 
   ""
  )

If you add this function to a keyword table, the formula column will output "Strong Non-Brand" if the keyword is not labeled with "Brand" and its ROAS is greater than 120.

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