Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.


Converts a ratio, number, or String to a percent.

Specify a String if an advertiser’s locale settings uses a comma to separate decimals (such as German).




  • to_percent((Quality_score_current - Quality_score_average)/Quality_score_average)

  • If another formula column outputs a number that’s actually a percentage, you can convert the number to a percent:

  • If an advertiser’s locale uses a comma to separate decimals (such as German), you’ll need to specify a String to convert a localized number or percent to a percent that Search Ads 360 recognizes:
    To_percent(“10,67”) is 10.67% To_percent(“14,5%”):
    evaluates to 14.5%

    If you used these two functions for an advertiser in the US, the expressions would evaluate to 1067% and 1450% respectively. Make sure you use commas and decimals in accordance with each advertiser’s locale setting.

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