Example executive reports

To help you get started with executive reports, take a look at the examples below.

• Make sure your report's data sources include all of the agencies, advertisers, and accounts that you want in the report.

• Note that business data is supported in executive reports.

• Check for updates for your browser.

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Last month's performance

To summarize last month's performance, create a table with the following settings:

• Time Range - Select Last month
• Metric - Specify the following:
  • Impr (impressions)
  • Clicks
  • Cost
• Segment - Select Campaign. Then click +Add campaign and add all of your campaigns.

Annual cost per engine

To compare annual spending between engine accounts, create a pie chart with the following settings:

• Time Range - Select Last year
• Metric - Select Cost
• Segment - Select Engine

Year to date volume

To view monthly totals for clicks and impressions across all of your engine accounts, create a bar chart with the following settings:

• Time Range - Select This year
• Metric - Specify the following:
  • Clicks
  • Impr (impressions)
• Segment - Select Month.
  To show how each engine contributed to the monthly totals, click +Add segment and select Engine.

Year to date revenue vs cost

To compare revenue with costs for the current year, create a bar chart with the following settings:

• Time Range - Select This year
• Metric - Specify the following:
  • Revenue
  • Cost
• Segment - Select Month.

Weekly conversions from a Floodlight column

To show how Floodlight groups or activities are trending over the past seven days:

1. Create a Floodlight column for a Floodlight activity or group.
2. To show how conversions are trending over the past seven days across your campaigns, create a line chart with the following settings:
   • Time Range - Select Last 7 days
   • Metric - Do the following:
     1. Click (the down arrow) to display the metric selector box.
     2. In left column of the metric selector box, click Floodlight columns.
     3. Select a Floodlight column.
   • Segment - Do the following:
     1. Select Day.
     2. Click +Add segment and select Campaign
     3. For each of your campaigns, click +Add campaign and select a campaign.

Year to date engagement

To show how many people have clicked on your ads so far this year and how much you've paid for the engagement, create a bar chart with the following settings:

• Time Range - Select This year
• Metric - Specify the following:
  • CTR
  • CPC
• Segment - Select Month

Monthly cost per campaign

To compare the monthly cost per campaign, create a pie chart with the following settings:

• Time Range - Select Last month
• Metric - Specify Cost
• Segment - Specify Campaign. Then click +Add campaign and add each campaign.