Search Ads 360 uses the following time zones to determine the date on which actions, such as clicks and conversions, occur:
- Engine metrics and social engagement metrics use the engine account’s time zone.
You set the time zone in the engine account itself before the first sync into Search Ads 360. After the first sync, any time-zone changes you make in the engine will be ignored by Search Ads 360.
You can view an engine account's time zone by adding the Account time zone column to the Engine accounts tab. - Visits use the engine account's time zone.
- Floodlight conversions use the Search Ads 360 advertiser time zone (which corresponds to the Campaign Manager 360 account's time zone).
The Campaign Manager 360 account's time zone is set by a Google Marketing Platform Services representative when your Campaign Manager 360 advertiser is created. You can view the Campaign Manager 360 time zone in your Search Ads 360 advertiser settings.
As a result:
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Reports at the advertiser level may contain data from different search engines and therefore in different time zones. In this case, Search Ads 360 sums up the data for each search engine in its own time zone, and sums up those results. For example, the metrics for each engine account’s definition of “yesterday” are added together.
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If the engine account and Campaign Manager 360 account's time zones are different, it’s possible to have clicks and conversions on different local dates.