Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Report on Floodlight conversions

Find a Floodlight tag or event snippet

When you create a Floodlight activity from Search Ads 360 or Campaign Manager 360, you can generate a Google tag with a Floodlight event snippet or a separate Floodlight Iframe or image tag. Regardless of where you created the activity, you can view and copy the tag from the edit page of the Floodlight activity in Search Ads 360 and install it on your site. To find the tag for a Floodlight activity:

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Advertiser settings.

    Don't see Advertiser settings? Only Search Ads 360 agency managers or advertiser managers can see Advertiser settings in the left navigation panel. 

  3. Click the Floodlight▼ tab and select Floodlight activities.
    The current Floodlight activities for the advertiser appear.

    If you've created a large number of Floodlight activities, filter the reporting table to limit the number of activities that appear:

    1. Above the reporting table, click Filter and add attributes or metrics.
      Learn more about adding filters.

    2. Click Apply filters.
      The table will display only the Floodlight activities that match your filter criteria.

  4. In the table, select the check box next to the Floodlight activity tag.

  5. Click Edit in the toolbar above the Floodlight instructions table and select Edit details... from the dropdown.

  6. The tag appears in the settings panel for the Floodlight activity.

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