Param 3 column
Contains the value of a keyword's
param3 property, which is used by Microsoft Advertising and Yahoo! Gemini to dynamically change ad text based on the keyword that matches a customer's query.
Learn about valid values for this parameter.Add this column to a report
Click the Keywords tab.
Above the performance summary graph, click the Columns button.
Type the column name in the search box.
Click + next to the column name in the Available columns list.
The param3 column isn't available for Google Ads, Baidu, and Yahoo! Japan accounts. If you scope to an advertiser and view this column, the column displays -- (dashes) for these accounts and you can't edit the value.
At any scope in Microsoft Advertising or Yahoo! Gemini accounts -- (dashes) may also be displayed if a value isn't specified, but you can click the pencil icon in a row to edit the value.