Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Engine status column

Indicates the status of a campaign, ad group, keyword, or other campaign item as reported by a supported search engine account. Possible statuses (depending on the type of external account) include Eligible, Disapproved, Budget constrained, etc.

This column doesn't report status for social or engine track accounts.

For example, a campaign in a Microsoft Advertising engine account displays Budget paused in this column if you set a daily budget and the budget is exceeded before the end of the day.

To use this column in a formula column, specify the Engine_status variable.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Click the Columns button above the performance summary graph.

  3. In the Search for columns box, type the column name.

  4. Click + add the column to the Selected columns list.

  5. Click Apply.

    Note that dashes (---) in the Engine status column usually indicate that trafficking errors are preventing Search Ads 360 from obtaining the status.


Descriptions of engine status

Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.

Each type of search engine account may display unique engine status in Search Ads 360. For example, Google Ads displays Eligible as a campaign engine status while Baidu displays Effective to reflect a similar status. The following links provide more information about the engine status for each engine.

Google Ads engine status

View descriptions of Google Ads engine status in Google Ads Help.

Microsoft Advertising engine status

Search Ads 360 doesn't support Microsoft Advertising engine or delivery status. Instead, Search Ads 360 reports the status of a campaign, ad group, keyword, or ad in the Engine status column. 

View descriptions of entity status in the Microsoft Developer Network documentation.

Yahoo! Japan engine status Baidu engine status

Yahoo! Gemini engine status

Find descriptions of Yahoo! Gemini engine status in Yahoo! Gemini Help.

Removed campaigns and other items

If you remove a campaign, ad group, keyword, or other item, Search Ads 360 can no longer check with the engine for status or other settings. All columns will show the value reported by the engine at the time that you removed the item. This is true if you use Search Ads 360 to remove an item or if you sign into the engine and remove the item.

For example, you sign into Google Ads and remove an "Eligible" campaign. When you view the Engine status column, you'll see "Eligible" since this is the last engine status that Search Ads 360 received for this campaign.

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