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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

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Monthly budget column

(Microsoft Advertising only) Defines a monthly budget for a campaign. See Budgets.

Monthly budgets are no longer supported in Microsoft Advertising campaigns. Microsoft Advertising migrated all campaigns to daily budgets in April 2017. Search Ads 360 will display a monthly budget amount in the Monthly budget column only for campaigns that were removed prior to the migration. Microsoft Advertising accounts that haven't been synced recently may also display a monthly budget.
Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.
Add this column to a report
  1. Navigate to a Microsoft Advertising engine account.

  2. Click the Campaigns tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box and press the Enter key.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

If you scope to an advertiser and view this column:

  • The column displays --- for keywords in engine accounts other than Google Ads and Yahoo! Gemini.

  • You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.

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