Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search Ads 360 overview

Bid strategy

A bid strategy automatically manages bidding to achieve goals you specify.

For example, if you want to achieve a 6% effective revenue share (ERS) for a specific conversion on your site, you can create an ERS bid strategy, specify the conversion, and specify the campaigns, ad groups, and biddable items that drive traffic to the conversion. Search Ads 360 Smart Bidding will then automatically adjust bids to achieve your 6% ERS goal.

If you have other types of advertising objectives, instead of specifying conversions and revenue goals, you can create bid strategies that optimize spend for maximizing visits to your site or for displaying your ads in a range of positions. You can even create bid strategies that optimize for custom KPIs that you define in a formula column.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Clear search
Close search
Google apps
Main menu