(Applicable to Microsoft Advertising only) Defines the default maximum cost-per-click for keywords in an ad group that are targeted to the display network. Note that individual keywords can override this maximum by specifying their own max CPC.
Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.
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Navigate to an Microsoft Advertising engine account or campaign.
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Click the Ad groups tab.
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Above the performance summary graph, click the Columns button.
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Under Available columns, navigate to Attributes and select Content max CPC.
If you scope to an advertiser and view this column:
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The column displays --- for keywords in engine accounts other than Google Ads and Yahoo! Gemini.
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You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.