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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

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% at max bid column

Displays the percentage of days within the report's date range that a bid strategy reached its maximum bid constraint for one or more keywords.

You may want to take action if the percentage is high, as you might not achieve your goals within the specified bid range. For example, if your keywords reached the max bid a high percentage of days, you may want to raise the bid strategy's maximum bid.

Learn more about analyzing bid strategy performance.

Add this column to a report
  1. Do one of the following:

  2. Select a time range.

  3. Above the performance summary graph, click the Columns button.

  4. In the Search for columns box, type the column name.

  5. Click + next to the column name to add the column to the Selected columns list.

  6. Click Apply.

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