Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Upload bulk edits

Common upload errors

The following lists common error messages when uploading bulk edits in Search Ads 360 and describes how to troubleshoot them.

Error message: Cannot find ADVERTISER_ID for ADVERTISER_NAME="name"

Possible Cause

The bulksheet you uploaded contains both the Advertiser and Advertiser ID columns. The name in the Advertiser column isn't an exact match for the advertiser identified in the Advertiser ID column. This can be due to a formatting or copy/paste error.


Double-check the advertiser IDs in the bulksheet. If the IDs are correct, remove the Advertiser column and upload again.

You don't need both Advertiser and Advertiser ID columns in the upload. The Advertiser column is included when you download an editable bulksheet to help you make sure you're uploading items to the correct advertiser.

Parent entity does not exist

Possible Cause

The create or edit command references an object that does not belong in its parent object.

For example, the advertiser specified for a campaign doesn’t exist, or the campaign specified for an ad group doesn’t exist.


Double-check the IDs of your campaigns and ad groups, along with the agency IDs, engine account IDs, and advertiser IDs in the upload sheet.

You can check the IDs for each object by noting the values listed in your browser’s URL when scoped into your Search Ads 360 account.

  • Campaign ID: c=
  • Ad Group ID: ag=

Alternatively, you can download your campaign structure in Search Ads 360, using Editable columns to retrieve the necessary IDs for the campaigns you’re uploading for.

You’re attempting to create an object that already exists. Remove the row and attempt to upload again

Possible Cause

A previously successful upload actually went through to the engine, so Search Ads 360 thinks you’re trying to create it twice.


Make sure an object of the same name doesn’t already exist in the same parent entity you’re uploading for.

Campaign and ad group names are case sensitive, so a campaign titled Travels will be read differently than a campaign titled travels.

You can use the filter tool to search for objects that have errored out with this message to confirm that they do indeed exist in Search Ads 360.

Unknown value in Language, Country, Region, Metro, or City

Possible Cause

Search Ads 360 does not recognize the code entered in the language or geo-targeting fields.


Double-check that the language and geo-targeting codes match those present in this Help Center article.

Unknown value in Ad type.

Possible Cause

Search Ads 360 doesn't recognize the type of ad you're trying to create.


To see the list of supported values for the Ad type column, download the ad template in the XLSX or XLS format and view the comment in the Ad type column.

You’re attempting to update an object whose ID can’t be found.

Possible Cause

The IDs you entered in the upload file don’t resemble accurate or existing IDs in Search Ads 360.


Make sure that the campaign IDs you’ve included in the upload file are the correct Search Ads 360 IDs. Please download your campaign structure in Search Ads 360, using Editable Columns to retrieve the necessary IDs for the campaigns you’re uploading for.

This could be an issue with scientific notation saved from CSV to Excel. IDs in CSV downloads from Search Ads 360 are formatted so that Excel treats them as strings when you open the CSV file. However, if the file is again saved as a CSV, this formatting is lost. The best option is to open the CSV, then save as XLSX and retry the upload.

Cannot edit display placeholder criterion.

Possible Cause

You’ve attempted to edit the Display Network Stats row, likely from a downloadable report.


These stats are report-only and can’t be changed. The Display Network Stats keyword appears by default in every ad group you create.

To avoid this issue in the future, remove the Display Network Stats keyword rows from your upload files before uploading.

The specified action in the Action column can’t be applied to this row (for example, you can’t pause a conversion). Please update the value in the Action column, or update the other values in the row so they match the action.

Possible Cause

Search Ads 360 doesn’t recognize the command you gave in the Action column.


See the commands you can specify in the Action column.

You may also use a pipe character to pause an object upon creation: create|pause

Additional unknown errors occurred while processing your sheet. Please contact support and include your account information.

Possible Cause

The most common reason for this is that the file uploaded was in a non-supported Excel 95 file format


Please try saving your file in a more current version of Excel, or as a CSV file.

This could also be due to large column widths in Excel files. If you have extended a column width to a very large size in Excel, this could cause a failure in processing the Excel file.

If the above tips fail to resolve the issue, please contact support.

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