ROAS column

Displays the return on advertiser spend (ROAS), which is total revenue divided by total spend. For example, a ROAS of 500% means that for every $1.00 gained in revenue, you spent $0.20 on a search engine.

You can use this column in a formula column by specifying the ROAS variable.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the "Search for columns" box, type the column name.

    3. Click + next to the column name in the "Available columns" list.

  4. Click Apply.

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