Revenue column

Displays the total dollar amount of the transactions that result from clicking on ads, as recorded by Floodlight transaction activities.

Floodlight tags use the cost attribute to report the total revenue amount of a transaction.

The total revenue reported in the column is based on the last-click attribution model.

You can use this column in a formula column by specifying the Revenue variable.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

  4. Click Apply.

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