Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Revenue column

Displays the total dollar amount of the transactions that result from clicking on ads, as recorded by Floodlight transaction activities.

Floodlight tags use the cost attribute to report the total revenue amount of a transaction.

The total revenue reported in the column is based on the last-click attribution model.

You can use this column in a formula column by specifying the Revenue variable.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the "Search for columns" box, type the column name.

    3. Click + next to the column name in the "Available columns" list.

  4. Click Apply.

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