Visits column

Displays the number of clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page.

Note that engines report Clicks, while Search Ads 360 reports Visits. The number of clicks differ from the number of visits when landing pages are unavailable, perhaps due to incorrect landing page URLs, connectivity problems, or spam filtering.

You can use this column in a formula column by specifying the Visits variable.

Add this column to a report

1. Navigate to any reporting table, such as a keywords reporting table.

2. Select a time range.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the "Search for columns" box, type the column name.

   3. Click + next to the column name in the "Available columns" list.

4. Click Apply.