Trans column

Displays the number of completed purchases that result from a consumer clicking an ad, as recorded by Floodlight transaction activities.

You can use this column in a formula column by specifying the Trans variable.

These are called Sales activities in Campaign Manager 360. For example, if you create a Sales activity in Campaign Manager 360 and name it "Checkout", when you sign into the associated advertiser in Search Ads 360, you'll see the "Checkout" activity listed as a Sales activity in Search Ads 360.

Add this column to a report

1. Navigate to any reporting table, such as a keywords reporting table.

2. Select a time range.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the "Search for columns" box, type the column name.

   3. Click + next to the column name in the "Available columns" list.

4. Click Apply.