Avg trans amount column

Displays the average dollar amount per transaction completed on the advertiser's site during the report's time range. The average amount is calculated by dividing the total sales amount by the total number of transactions.

You can use this column in a formula column by specifying the Avg_trans_amt variable.

Add this column to a report

1. Navigate to an advertiser, engine account, bid strategy, or label.

2. Select a time range.

3. Above the performance summary graph, click the Columns button.

4. Under Available columns, navigate to Sales and select Avg trans amount.