Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Avg trans amount column

Displays the average dollar amount per transaction completed on the advertiser's site during the report's time range. The average amount is calculated by dividing the total sales amount by the total number of transactions.

You can use this column in a formula column by specifying the Avg_trans_amt variable.

Add this column to a report
  1. Navigate to an advertiser, engine account, bid strategy, or label.

  2. Select a time range.

  3. Above the performance summary graph, click the Columns button.

  4. Under Available columns, navigate to Sales and select Avg trans amount.

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