You can use Search Ads 360 to create and manage ads, keywords, and other targeting items in all of the languages that are supported by Google Ads, Bing Ads, Yahoo! Japan, and Baidu. For example, you can use any of the 40+ languages that Google Ads supports to create ads or keywords in Search Ads 360. This includes support for languages that use double-byte characters, like Chinese. Make sure to enter your ads and keywords in the language you intend to target.
Languages supported for ads, keywords, and other targeting items:
Yahoo! Japan languages: Since Yahoo! Japan only supports Japanese and English, there are no language settings available for Yahoo! Japan campaigns and ad groups.
Baidu: No language settings or requirements. Baidu ignores the browser's language settings, and matches keywords and serves ads in any language.
Languages available in the Search Ads 360 UI:
- Brazilian Portuguese
- Chinese (simplified)
- Chinese (traditional/classic)
Change the language of the Search Ads 360 UI
Search Ads 360 uses the language set in your Google Account preferences. To change the language in Search Ads 360 and all other Google products:
- Open your Google Account.
- Click Account preferences.
- Under Language & Input Tools, click Language.
Learn more in Google Accounts Help.