Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Supported languages

You can use Search Ads 360 to create and manage ads, keywords, and other targeting items in all of the languages that are supported by Google Ads, Microsoft Advertising, Yahoo! Japan, and Baidu. For example, you can use any of the 40+ languages that Google Ads supports to create ads or keywords in Search Ads 360. This includes support for languages that use double-byte characters, like Chinese. Make sure to enter your ads and keywords in the language you intend to target.

Languages supported for ads, keywords, and other targeting items:

Languages available in the Search Ads 360 UI:

  • Brazilian Portuguese
  • Chinese (simplified)
  • Chinese (traditional/classic)
  • English
  • French
  • German
  • Italian
  • Japanese
  • Polish
  • Spanish
  • Turkish

Change the language of the Search Ads 360 UI

Search Ads 360 uses the language set in your Google Account preferences. To change the language in Search Ads 360 and all other Google products:

  1. Open your Google Account.
  2. Click Account preferences.
  3. Under Language & Input Tools, click Language.  

Learn more in Google Accounts Help.

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