Edit a campaign

Change the status of an item

The status that are available for a campaign, ad group, or other item depend on the type of engine account.

Status in search engine accounts

In a search engine account, a campaign, ad group, ad, keyword, or other item can be in one of the following states:

  • Active: The ads in the campaign or ad group will be served on the search engine.

  • Paused: The ads in the item will not serve on the search engine. When you pause a campaign for Google Ads or Bing Ads, only the campaign itself is updated with a status of Paused (or the equivalent status) on the search engine. All of the ad groups, ads, and keywords that are a part of the paused campaign will continue to have their current statuses on the search engine, although they will not actually be active because their campaign is paused. Similarly, when you pause an ad group, its ads and keywords keep their current statuses.

  • Removed: Permanently removes an item from the search engine. Search Ads 360 will also remove every ad group and keyword that belongs to a campaign, or every keyword that belongs to an ad group.

Status in social and engine track accounts

In a social or engine track account, the status in Search Ads 360 does not affect the status in the engine itself. The Search Ads 360 status only determines if an item appears in reports by default:

  • Active: The items appear in Search Ads 360 reports by default.

  • Removed: The items only appear in Search Ads 360 reports if you view removed items. Changing the status to Removed doesn't remove the item from the engine itself, nor does it stop Search Ads 360 from tracking conversions for the item. Learn more about removing and restoring items in engine track accounts.

Change the status of a campaign, ad group, ad, or keyword

  1. Navigate to an engine account.

    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  2. Click the Campaigns, Ad groups, Keywords, or Ads tab.

  3. To change the status of one object: To the left of the object's name in the table, there is a Status icon. Click the icon and select Active, Paused, or Removed from the dropdown.

    If the status of an object in a search engine is Removed, the Active and Paused options are not available because removal is permanent in search engines.

  4. To change the status of a group of objects:

    • You can set up a filter to refine your bulk edit selection:
      • Click Filter in the toolbar above the performance summary graph.
      • Set up a filter so the table contains only the ads or keywords you want to update.
    • If you need to further refine your selection, select the check boxes next to the ads or keywords you want to edit.
      If you don’t select any check boxes, Search Ads 360 will edit all the objects across all pages.

    • In the toolbar above the table, click the Edit button and select Pause, Resume, or Remove.
      The Editing panel appears.

    • The Applies to option shows the number of objects you selected.
      You also have the option to select all campaigns, ad groups, ads, or keywords across all pages or matching the filter.

    • You have the option of setting up a schedule.
      • Next to Start, elect to start the edit at a later time or set up a recurring schedule.
      • If necessary, use the Revert option to undo the changes at a certain time.
      • Enter the email addresses of the users to be notified of these changes.
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