Manage landing page URLs, URL parameters, and tracking URLsURLs in SA360About landing page URLs in the Search Ads 360 experienceAbout URL parameters in the Search Ads 360 experienceAbout parallel tracking in the Search Ads 360 experienceExamples of URL parametersAbout gad_ parameters in Search Ads 360Manage URL parametersAdd URL parameters to Final URLsAdd URL parameters to a Final URL suffixCreate custom parameters for advanced trackingUse Search Ads 360 custom parameters or macrosUse bulksheets to create and add custom parametersManage tracking URLsAbout tracking URLs in the Search Ads 360 experienceAbout tracking templatesCreate or edit tracking templatesShared URL templatesUse Google Ads parallel tracking for Video campaignsValueTrack parameters (Google Ads only)Dynamic URL parameterUse ValueTrack with Google AdsSet up tracking for Google Ads campaigns with ValueTrack parameters