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Manage campaigns and ads

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Setup and basics
Get started Supported advertising platforms and features Customize your view Billing Account settings Manager accounts Client accounts Customer support
Manage campaigns and ads
Create and edit ads and campaigns Ads and approvals Ad groups Target ads and campaigns Budgets and bids Keywords Bulk and scheduled edits and uploads Set up and manage automated rules
Optimize performance
Automated bidding Performance Center with budget bid strategies Recommendations AI Spotlight
Measure results
Set up conversions Create reports and dashboards Monitor performance with statistics tables Customize reporting Understand your data
Commerce Media
About Commerce Media Network Setup and onboarding Measurement and conversions Reporting
Policy
Fix issues
Sync errors Bulk and template issues Performance and bidding issues Reporting issues Customer support
Announcements

Budgets and bids

Set bid adjustments

Set bid adjustments

About bid adjustments
About Google Ads bid adjustments
About bid adjustments in Microsoft Advertising campaigns
Add or remove a bid adjustment

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